Heat maps are great tools for SEO and marketing strategy. The key to utilizing the color spectrum to represent user activity or passivity is by featuring hues that blend sequentially and progressively between the point of opacity to absolute density. Conversely, colors in the green to blue and purple spectrum represent cold, calmness, and serenity-and also, inaction and passivity. The darker the colors get, the more intensity it emits. Shades that range from yellow to orange and red represent heat, intensity, energy, and excitement. And the reason these types of reports are so popular and why they work is because humans intuitively assign meaning and emotional context to different hues. Heat maps show you a site’s analytics by using different shades of the color prism. It is the perfect tool for optimizing website engagement. Heat maps are interesting to look at and provide a lot of important information, but behind the scenes is robust, data-crunching software that provides users with in-depth analysis about how people interact on a specific web page-what they click on, where they click, what they ignore, how far down a page they scroll. Green and blue represent areas that attract the least attention from visitors. Red spots represent the most popular real estate on a webpage, including CTAs, hotlinks, and information that visitors spent the most time focusing on. Here is an example of what you see when using heat map technology. Software that powers a heat map first collects data on a web page and then displays data points-not as a bar graph or a slice of a pie chart, but as warm-to-hot or cool-to-cold clusters. To view all integrations that provide heat maps, click on Select Categories and filter by Heatmapping. “Doctors, engineers, marketers, sociologists, and researchers of every kind use heat maps to make complex data sets comprehensible and actionable.”Īlthough Mixpanel does not provide heat maps, you can view a full list of technology partner integrations here. According to Crazy Egg, an online eye-tracking application, heat maps are the preferred tool for translating intricate statistical data. And thanks to quantitative analysis, the sheer abundance of information one can derive from a heat map is astonishing. Thanks to the visually simplistic interface, heat maps were a perfect tool to modernize for the electronic age. In the late 1800s, officials in Paris used hand-drawn heat maps to track social trends across different districts. layer.In an analog form, heat maps have been around for a long time. For that reason, I suggest you always use referenceScale in combination with one of the remaining techniques described below.Ĭonstraining the maxScale of the view prevents the user from zooming in past a specific scale level. It is not as useful if you attempt to zoom to large scales where the heat map patterns are no longer visible. Setting a reference scale works great when the user is naturally inclined to zoom out from hot spots to see more context. Use the button above the legend to toggle off the reference scale. Zoom in and out in to observe how the density remains constant in the initial view. The following app demonstrates how the same heat map looks with and without a reference scale. settings for heatmap apply only to this scale // so renderer will look consistent without // dynamically updating on zoom To enable this behavior, simply set the referenceScale property to the view scale at which you author the heat map. Compare the differences between static and dynamic (default) heatmaps at various scales above and below the reference scale.
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